Writers: Winifred Wolfe (novel) and George Wells
Reviewed by Hugh
Thursday, June 25, 1959
When Shirley MacLaine,
as Meg Wheeler, age twenty-one, comes to New York from a provincial home-town,
she has three objectives: to find a job, to find a husband, and to retain her
chastity during the struggle. In achieving her first objective she is employed
by a sweater manufacturer (Jim Backus) who requires only that she wear sweaters
of his manufacture, one size too small, while on the job. This requirement
turns out to be so effective that it compels a young business visitor (Rod
Taylor) at the office to methodically carry out a campaign aimed at seducing
the young lady. But when the boss himself comes under the influence of his own
fulfilled knitwear, Miss MacLaine quits in panic, indignant that her chastity
is so often placed in jeopardy.
She goes to work at an advertising agency
which is operated by two brothers, one of whom is David Niven portraying a
sober minded egghead who holds a dispassionate view of wine, women, and the
world. The other is Gig Young, his brother’s opposite in personality, a man
whose preoccupation with women is occupational.
The provincial girl is
dazzled by the relaxed charm of Mr. Young, and while realizing that he dates
her only after his extensive female listing has failed him, she nevertheless is
out to snag him for a husband. For this purpose she becomes a client of her
other employer, Mr. Niven, and engages his talent in motivational research, the
method by which a subject is unknowingly induced to show preference for a
specific product.
Mr. Niven masterminds
the project brilliantly, and through researching his brother’s preferences in
women by personal contact, he succeeds in creating a Miss MacLaine who is an
irresistible composite of all that appeals to Mr. Young’s overly libidinous
mind. The victim is a dead duck, but such conniving is bound to backfire, and
both client and expert become their own victims. You won’t regret finding out
how this comes about if you care to watch a neat bit of acting professionalism
in one of the most pleasurable movie vehicles anyone can see.